IQity® Brain Longevity Training:
Think Clearer. Stay Sharper. Live Longer.

IQity® is a personalized, clinician-guided brain training program that uses physiologic assessment data to design training protocols targeting your specific cognitive circuits. Unlike generic brain apps, IQity® measures your Brain Functional Age, Cognitive Age Equivalent, and circuit strain, then creates a custom training plan to strengthen the exact neural systems that need improvement. Training sessions are brief (15–30 minutes), frequent (2–3x weekly), and adaptive — difficulty adjusts in real-time based on your performance.

IQity® is designed for adults concerned about cognitive aging, memory, focus, stress resilience, or overall brain health. It’s ideal if you want objective data about your brain’s physiologic state and a science-backed program to improve it. Whether you’re experiencing noticeable cognitive challenges or want to optimize your brain’s performance, IQity® can help. A free consultation with our clinicians can determine if the program is right for your specific situation.

Generic brain apps train general cognitive skills without understanding your unique brain. They use the same exercises for everyone and measure success by game scores, not physiologic improvement. IQity® starts with a clinical assessment of your brain’s actual physiology — your Brain Functional Age, stress load, and specific circuit strains. We then design training that targets those exact circuits. Progress is verified through objective re-measurement every 4–6 weeks, not assumed.

IQity® assessment is quick and non-invasive. The Level 1 Wellness Screening takes about 10 minutes and measures your brain’s physiologic state through proven assessment protocols. The Level 2 report includes additional behavioral assessments. No EEG sensors, no special equipment needed — just a straightforward measurement of how your brain is functioning.

Cognitive Age Equivalent expresses your cognitive performance level as an age. For example, if your CAE is 55 but you’re 62, your cognitive skills are performing like someone younger. If your CAE is 70 and you’re 60, it indicates some skill areas may need training. CAE helps us identify which behavioral and cognitive systems will benefit most from training.

Level 1 is a quick 10-minute Brain Wellness Screening that measures your Brain Functional Age, Brain Stress Load, Circuit Strain Indicators, and other physiologic markers. It answers whether your brain is aging faster than expected and if stress is affecting you. Level 2 is a full assessment that includes all of Level 1 plus behavioral and cognitive skill testing, revealing your Cognitive Age Equivalent, specific skill bottlenecks, and your brain’s priority training targets. Level 2 is recommended if you want a complete picture and a detailed training plan.

Brain Functional Age is your brain’s physiologic age compared to your chronological age. It measures how well your brain is regulating stress, maintaining cognitive efficiency, and sustaining performance under demand. A BFA younger than your age indicates healthy, resilient brain aging. A BFA older than your age suggests your brain may be aging faster than optimal — but this is exactly what IQity® training is designed to reverse.

Not at all. IQity® assessments are completely non-invasive and take just 10–30 minutes depending on which level you choose. There are no needles, no EEG, no special equipment. You’ll sit comfortably while we measure your brain’s physiologic state through simple, proven protocols.

You’ll receive your initial assessment results within one week. Most people begin to notice subjective improvements (better focus, reduced mental fatigue, clearer thinking) within 2–4 weeks of consistent training. Objective improvements in your metrics — lower Brain Stress Load, improved Circuit Strain scores, or increased Cognitive Age Equivalent — are typically visible by the 4–6 week re-assessment. Continued training strengthens these improvements over the following 8–12 weeks.

Training sessions are focused and engaging. You’ll sit at a computer and complete tasks designed specifically for the brain circuits we identified in your assessment. The difficulty adapts in real-time — if you’re performing well, it increases; if you’re struggling, it adjusts to keep you in the optimal challenge zone. Sessions last 15–30 minutes and feel like focused mental work, not a game. Many people report feeling mentally sharper after training, with improved clarity and energy.

Progress is tracked through objective re-assessment every 4–6 weeks. We measure the same metrics as your baseline: Brain Functional Age, Brain Stress Load, Circuit Strain Indicators, Cognitive Age Equivalent, Performance Efficiency, and others. Your clinician reviews these numbers with you and adjusts your training plan based on what the data shows. Progress is always verified; it is never assumed.

Active training typically runs 8–16 weeks, with most people seeing significant results in the 8–10 week range. Once you reach your goals, you can transition to a maintenance program, take a break and reassess later, or continue training to strengthen other cognitive areas. Brain improvements are durable, but staying engaged helps maintain gains long-term.

In-center training (2–3 sessions per week) is the foundation of the program, where we monitor your performance in real-time and adjust difficulty as you progress. Home training is available as an optional supplement between in-center sessions for reinforcement. We don’t recommend doing home-only training initially because the adaptive difficulty and professional guidance are key to the program’s effectiveness.

No referral is needed. You can contact HumanBlu directly to schedule a free consultation with one of our clinicians. They’ll discuss your brain health goals, answer your questions, and determine whether IQity® is right for you. No insurance required, no doctor’s note necessary.

Your first appointment includes a brief consultation to discuss your cognitive goals and health history, then your assessment. Level 1 takes about 10 minutes; Level 2 takes 20–30 minutes. Within one week, we’ll send you a detailed report explaining your results. Then we schedule a follow-up to review your data and design your personalized training plan.

Coverage varies by insurance plan and your specific policy. IQity® is a wellness and brain optimization program, not a medical treatment. Some insurance plans may cover portions of the assessment or training, while others may not. We recommend contacting your insurance provider to ask whether cognitive training or brain wellness services are covered under your plan.

Yes. IQity® complements many treatments and therapies. If you’re working with a therapist, neurologist, or other healthcare provider, we can coordinate with them to ensure IQity® training aligns with your overall health plan. If our assessment reveals any physiologic concerns, we may refer you to a specialist for additional evaluation.